The re-election campaign of President Joe Biden is generating a tonne of money. It appears to have an election-year strategy that focuses on increasing spending at a faster pace.
In addition to showcasing his financial prowess this month, Biden's team is making large upfront expenditures in the media and on the ground to gain a substantial organisational edge over Republican rival Donald Trump.
Though Joe Biden and the Democrats already have a significant financial edge thanks to the inflow of cash, it's also becoming obvious that Biden will need it. Throughout his life in business and politics, Trump's ability to generate attention from the media has been remarkable. In contrast, despite being president, Biden has often found it difficult to get his point over the din.
This implies that Biden will need a large amount of funding to cover battleground states where a few thousand votes might make the difference between winning and losing. In a far more fragmented media landscape that favours streaming services over traditional broadcast and cable, add to that the difficulty of reaching millennia and even younger people, who made up a sizable portion of his 2020 coalition.
This month marked the start of Biden's organised outreach efforts. The campaign used his State of the Union speech as a springboard to establish 100 new field offices around the country and increase the number of paid employees in battleground states to 350. Furthermore, there is an ongoing $30 million television and digital advertising campaign that focuses on reaching out to specific communities, including Black, Hispanic, and Asian voters.
Biden's campaign aides cited the following example of the incumbent president's organisational advantage: in February, his re-election campaign had 480 staff members on the ground, while Trump's and the RNC's combined total was 311.
In front of 200 of his biggest backers and fundraisers from within and around the city on Friday in New York, Biden boasted, "We're ramping up campaign headquarters and field offices, hiring staff all across the country before Trump and his MAGA Republicans have even opened one single office."
Democrats are acutely aware that Trump overcame a significant ground game deficit to win the president in 2016.
Robby Mook, the campaign manager for Hillary Clinton's 2016 presidential campaign, described it as one of Trump's obstinate problems. "Trump has the best organising skills and can inspire people from the platform."
However, Mook noted that the Biden campaign is making the necessary progress, citing the State of the Union as a potent illustration of how to successfully galvanise the base and channel the anti-Trump fervour that will undoubtedly inspire many Democrats this year.
Mook said, "You never know until Election Day—that's the most magical and terrifying part of politics." The best thing about having a resource advantage is that it allows you to have access to a wide range of options, so if I were them, I wouldn't want to leave anything on the table.
It is expected that Biden's traditional campaign will be significantly more expensive this year.
In contrast to 2020, when the epidemic forced many Americans to stay inside, Biden will have to travel more and spend a lot more money developing a political infrastructure than he did during his last campaign, which he ran virtually and in social isolation from his basement.
There will also be costs associated with his re-election campaign that Trump won't have to deal with, including paying back the government for using Air Force One. According to the campaign, it has paid back $4.5 million for the use of the official presidential plane for political purposes so far.
According to Mook, choices on how best to allocate the campaign's financial resources are seldom made with the agility that the staff would want, and there is a danger associated with both spending excessively late in an election year and too, too quickly.
Democrats were concerned about Biden's early lack of campaign effort and funding last autumn and summer. The Hollywood writer's and actors guild strikes also had a negative impact, preventing the president who supports labour unions from collecting funds in an area that has historically supported the party's electoral aspirations.
As we go ahead in time, the doubts over his fundraising campaign have subsided. The president has regularly cited the 500,000 new contributors who have contributed in recent weeks, arguing that he is broadening his appeal, in addition to earning millions at opulent events across the nation and taking home $26 million at an event with Biden, Barack Obama, and Bill Clinton on Thursday night.
Democratic Party contributors and fundraisers claim that even donors who are not very fond of the president are now making contributions.
Major Hollywood contributor and fundraiser Michael Smith, who this year sponsored two events in Palm Springs with President Jill Biden's wife, Jill Biden, and singer Lenny Kravitz, said, "I think people want to hear what they have to say." They understand that this is a strategic investment.
Trump campaign officials acknowledge that Biden and the Democrats are expected to have a larger budget, but they maintain that Trump's ability to generate media attention will enable him to run a successful campaign.
The Trump campaign's communications director, Steven Cheung, said, "Democrats are running scared of the fundraising prowess of President Trump as our digital online fundraising continues to skyrocket and our major donor investments are climbing." "We are not only gathering the required money, but we are also putting strategic assets to work to assist Republicans win the majority and return President Trump to the White House.”
However, given Trump's penchant for making controversial statements, it may also go both ways, which Democrats will undoubtedly take advantage of by leveraging their financial advantage to fund advertisements. Trump's ongoing legal battles are likely to have a significant impact on his financial situation. According to records, throughout the previous two years, his political organization has paid at least $80 million in legal expenses.
"Trump vows to overthrow our Constitution, establish a dictatorship on Day 1, and unleash political bloodshed on par with that of January 6. Thousands of Republicans in battleground states choose Nikki Haley over him despite her withdrawal because of his divisive and hardline MAGA agenda. How unusual! According to a statement from Biden campaign spokesperson Lauren Hitt. "Donald Trump lacks the means and motivation to win back those crucial voters."
The issue of whether Trump will be able to get traction in the same manner as when he was a political novelty in 2016 remains unanswered. During the 2020 election, he held the presidency and was constantly seen on TV, capturing the attention of locked-down Americans.
Josh Schwerin, a Democratic strategist who previously worked at Priorities USA, the Democrats' primary super PAC during the 2020 presidential campaign, said, "Assumptions based on Trump's ability to dominate mainstream media conversations should be questioned because the media landscape and where voters get their news has changed."
"A decreasing number of voters are obtaining their news from conventional sources, and it's becoming more difficult to reach them with information—and that requires funding," he said. "Both candidates will need to address this issue." This is a significant advantage that will greatly benefit the Biden campaign.
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